Link Building – September / October 2017

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Link Building for Lawyers

Link Building Strategies and Ideas Google has confirmed that its three most important ranking factors are RankBrain, content and links. Google has not clarified order of importance between content and links, but it has stated that RankBrain is the third most important ranking factor.

Law + Tech
Blockchain: from an internet of information to an internet of value One truly 21st-century technology is going beyond the ordinary to fuel black markets, protect financial and physical assets and eliminate middlemen in any number of industries.

Virtual Impression
Key performance indicators Nearly every online interaction generates information that is easily measured, but to determine the best return on investment, law firms need to zero in on the most crucial metrics. These are your firm’s key performance indicators (KPIs).

SEO OBITER DICTA
Dispelling common bounce rate myths

POLICY
The legal challenges of sober home regulation and the opioid crisis in America

PRIVACY
What happens when Google knows too much?

MESSAGING
Create consistent content with the help of a strategy and style guide