Design
Your law firm’s website is more than an advertisement. Your website is your next client’s first impression of your firm. It is what someone will see after their friend refers them. It is going to shine a light on your successes and deliver the revenue you need to take your firm to the next level.…
What is in a form design? The answer could be the difference between a conversion and a lost lead. Forms are one of the most important elements on an attorney’s website. If your goal is lead generation, your forms must be well-designed, easy to use and easy to complete. Here are six tips for good…
Don’t let bad design ruin your website copy. All lawyer websites have a story to tell about the firm. Page content should be supplemented with design that leads visitors through this story and convinces them to take action. Great content lies at the heart of every good design. Giant hero images, complex animations and brilliant…
Picture this: Your law firm hosts an open house event at the office to attract new clients. Employees spend weeks planning the party, allotting time and money on invitations, decorations and food. The day of the event, guests are lined up outside the door. Your law firm is pleased with the turnout; after all, a…
Website navigation is a small design element with an oversized responsibility. Navigation can determine whether website visitors successfully find the answers they need and whether those visitors become leads. Because of its importance, your website’s navigation should not be an afterthought. Rather, it should be the result of comprehensive organization and testing. Website navigation is…
Why should attorneys invest in great photography for their law firm’s website? Quality photographs on your law firm’s website are important because they tell potential clients who you are and that you are trustworthy. Never underestimate the power of a good headshot or group shot of your colleagues and staff in helping you connect with…
Your team has spent countless hours researching, generating ideas and writing content to produce valuable leads that keep your firm growing. However, in the midst of content creation, there is something easy to overlook: the user experience. User experience can quickly become degraded if writers fail to understand the way readers digest online content. Website…
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
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