Design
Building a successful brand story involves creating an emotional connection with potential clients. Your brand story is a narrative that provides a glimpse of who you are as a law firm and fosters subsequent growth. Human-to-human connections are not only central to marketing but also to law firms. In essence, your firm works to solve…
Get Your Message Across with Interactive Content Not so long ago, websites were completely static, and the best a visitor could expect from them was text with some simple graphics. But modern websites feature many types of interactive content that create an engaging and memorable experience. Not only can interaction convey information more effectively, it…
The source code of the Internet has always been a loosely interpreted language, with each browser having their own take on how web pages should be rendered for users. The latest version of HTML is a huge improvement because it normalizes ideas that developers want to write once and work across all browsers. Standards matter…
Pay-per-click (PPC) advertising campaigns themselves can be as effective for law firms as for any other business that wants to direct traffic to its website. Firms employing a superior search engine optimization strategy may be able to place their website near the top of organic search results. But the ads that appear on search engine…
In just a few years, responsive design has gone from an experimental concept to mandatory practice. A responsive site displays the same content at the same URL in every case, but it accommodates the screen size on which it’s being viewed. In a world of smart phones, tablets, HDTVs and even wearable computers, your site…
Apps that hone marketing and client retention skills The number of attorneys licensed to practice in the United States has doubled over the last 30 years. The overall population has also increased, but only by one third. If this trend continues, competition among attorneys for a limited number of clients will only grow. At one…
Seniors are one of the most rapidly growing demographics in the online community. But research conducted by both the National Institutes of Health and the Nielsen Norman Group indicates that seniors remain underserved by website design and usability. Researchers at Nielsen estimate that websites are 43 percent more difficult for seniors to use than they…
Gamification is becoming serious business in the corporate world. Now, the legal industry is beginning to take notice of the potential for gamification to enhance performance and profits. Turning a task into a game is a great way to keep someone’s attention and motivate them to learn and to perform. Teachers and parents have used…
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