Design
Microsoft’s PowerPoint is nearly synonymous with digital presentations. However, just because it is the industry leader does not mean that it is the only option, or the best one. Other brands of presentation software are winning users over, for two main reasons: because they are free, or because they offer better features. The Free PowerPoint…
A website is only as effective as its ability to deliver leads. Reducing bounce rates is a vital step in building a productive website product. When a law firm succeeds in drawing potential clients to its website, a key goal is achieved. But getting traffic to show up on a website’s doorstep is only half…
Avoid unnecessary stress and embarrassing errors with design and development checklists. Revamping your website provides an opportunity to hone your message, modernize your look, strengthen your branding and promote growth — but not without risks. A poorly executed redesign has the potential to kill traffic and conversions. Seek to fully understand the scope of the…
In these days of tighter wallets, design is one of the first items cut from litigation budgets. However, with today’s tech-forward, easily-distracted jury members, this decision can have grave effects on the clarity and persuasive power of your case. Here are some tips to help keep your jury’s attention without blowing your budget. 1. Disregard…
Sometimes, a little more attention is the last thing your marketing needs. “Helicopter parenting” is a term used to describe overbearing parents who dominate a child’s school or social life. Helicopter parents, as you might imagine, hover. Often, they do not allow their children to make decisions, learn, or grow on their own. Hyper-sensitive parenting…
Search engines have been learning how to provide more helpful results for over a decade. Several years ago, before Google’s many rounds of updates, gaming the system was fairly easy. Search engines looked primarily at keywords, keyphrases and inbound links to determine what content matched most precisely the information for which a user was searching.…
Your 2014 marketing plan should focus not just on rankings, but on your law firm’s brandingyou’re your variety of lead sources. At the end of each year, the tune “This Time Next Year” comes to mind. In the musical Sunset Boulevard, the song relates the thoughts of a group of fledgling actors as they share…
A law firm website will generally include a contact form that prospective clients can fill out stating their issue and providing their phone number and email address so that the firm can contact them. A recent data analysis by Adviatech found that the use of such forms has decreased, at the same time that overall…
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