Design
Infographics have become widely popular over the past several years as a technique for quickly presenting concepts in a visual, memorable and easily sharable format. The explosion in the use of infographics has prompted some to claim that the medium has run its course. Unfortunately, a lot of bad graphics have saturated the Internet, as…
Great design and relevant content comes together with proper coding With great design, comes great interoperability Online, every millisecond matters. Replacing bandwidth heavy elements like gradient backgrounds with CSS is the best way to trim your site’s load time. Visual elements such as rounded corners and gradient backgrounds have traditionally been done with some creative…
Branching Out Into Video Production for Online Marketing Though many law firms were previously reluctant to venture into the use of video as an Internet marketing tool, there have been two fairly significant market changes which have convinced them to take the plunge. YouTube, the ubiquitous video channel, was acquired by Google, which means video…
Bethany Auck is the founder and creative director of SlideRabbit, a presentation design firm. We ask her how attorneys can give better visual presentations. What are some of the biggest mistakes you see attorneys make in presentations? The number one mistake is definitely too much text. Text on a slide is really tempting for a…
Attorney profile pages are too often just a resume-style list of bullet points that do not portray the personality of the attorney or create any personal connection with the potential client viewing them. How can attorneys create a better profile page, one that actually encourages the reader to contact the firm? Think of your profile…
The used car salesman peddling legal marketing… Over the last 8 years, I have seen some shady practices among my industry colleagues. Some can be discharged as a difference in business philosophies. However, retaining rights to content is deplorable and companies that engage in such a practice further soil the reputation of online marketers. Throughout…
Know the lingo for better outcomes on marketing projects. Designers, writers, social media managers, search specialists and attorneys must all come together to make a marketing project successful. As with any group of idiosyncratic individuals, maintaining a productive, cohesive unit requires proper communication. If you want to squeeze the full potential from the creative professionals…
Marketing has a strong visual component. Most people remember things primarily thorough visual cues, and good (or poor) photo choices can make a difference in how people understand and interact with your firm. Photography used for marketing purposes must be versatile enough to work in a range of applications, from websites to online ads to…
Legal News
Powered by Law Firm Newswire