Design

Responsive Design: Build it Once and Build for All

 

One of the most resilient web trends to come out of 2012 is responsive web design. In the past, mobile browsers were weak, while websites served watered down content on a separate site, often under a domain different from the desktop version. Responsive layouts take advantage of the latest CSS to resize the same HTML…

Optimizing for Mobile Search

  

As smart phones have proliferated, more and more people are conducting online searches with their mobile devices rather than a desktop computer. This includes not only on-the-go searches such as nearby restaurants, but also law firms. Is your firm’s website optimized for mobile search? Why Mobile Search Matters It is estimated that about 25 percent…

Trends vs Fads, and How They Affect Law Firm Marketing

People often use the words “trend” and “fad” in the same way. But there is a difference. What web design trends should you be looking for in 2013? A new year provides people with the opportunity to start fresh and look ahead to new developments, both personally and professionally. It is the time for self-proclaimed…

Align Your Website’s SEO Needs With Your Design Objectives

 

Law firms have, for the most part, accepted that having a website is a necessity. While some firms may need to start from scratch with a new website design project, many firms own domains that are more than a decade old, and are interested in creating a more modern look for a site that already…

Optimize Your E-Mail Newsletters For Mobile Devices

 

The number of people with email-capable mobile devices grows larger every day. As these handheld devices become more and more like full-fledged computers, the number and variety of tasks that users shift from their PCs to their mobile devices continue to increase. Data analytics provider Knotice recently released their Email Opens report covering the first…

Using Your Own Story To Connect with Clients

 

While your firm may have stellar employees and an array of awards, the truth is, what you offer in the way of legal services probably does not differ much from what is offered by your competitors. The law, as they say, is the law. What you can do uniquely is bring your own story into…

SEO: Bigger, more beautiful and with fewer words

Over the last decade, websites have truly embraced words, generating long pages of content to feed to their marketing deity, Google. More words, better words, words high upon the page, words low in the footer, words everywhere; to please the Google in greater fashion, webmasters thought, “We will link these words to many pages, and…

Read Now! Creating Calls to Action that Work

Very rarely does someone go online just to click around and see what is “out there.” Users are searching for specific information, and it’s likely they already know what they are looking for when they encounter your website. It is your website’s job to immediately connect visitors with the right message, and direct them to…

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