Mobile
Google is AMPing up the mobile web, and your law firm’s marketing team should be paying attention. What is AMP? The Accelerated Mobile Pages (AMP) Project is an open-source initiative to make webpages load faster on mobile devices, using a stripped-down version of HTML. An AMP version of a webpage has a simpler, more basic…
With offices moving to the cloud, more lawyers are using their own hardware to stay productive while away from the office. Merging personal and professional data on the same device opens both sides to cyber attacks. Most workplaces are fully online: Printers and landlines are networked, paper files are being digitized and indexed for searching,…
According to Google CEO Sundar Pichai, 20 percent of the searches on Android and Google’s app are voice searches.
Tracking billable time is one of the most critical and potentially pernicious tasks a lawyer faces. The tedium of counting time minute-by-minute is met with nearly universal condemnation regardless of its necessity. Losing time, even a mere 15 minutes a day, whether on your smartphone or your desktop machine, has the potential to add up…
EmPower and attorney locator apps offer new opportunities for exposure Finding attorneys online via legal apps is not new, but some recent additions to the market are accelerating competition. Google is now showing apps in mobile search results, which provides an excellent opportunity for attorneys to reach potential clients who are increasingly using smartphones to…
How does Google judge mobile-friendliness in a post-Mobilegeddon world? Google began rolling out its most recent major algorithm update, hyperbolically dubbed Mobilegeddon, on April 21. The change only affected mobile searches, and it was feared it would drastically affect the rankings of websites that do not have a mobile-friendly version. Google quietly makes hundreds of…
Everything a law firm does online should be mobile-friendly. Finding a mobile-responsive solution for the firm’s website is the first step. Then, make sure your marketing emails are mobile-friendly, too. Why is it important to make sure emails are mobile-friendly? Up to 51 to 66 percent of your email recipients are opening your messages on…
In 2015 and beyond, the mobile-friendliness of your website may start to affect your overall search ranking. Every year, web prognosticators declare that next year, definitively, mobile search will overtake desktop search. 2015 may be that year, or we may have to wait until 2016. Regardless, as search statistics continue to move in that direction,…
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