Management
Your 2014 marketing plan should focus not just on rankings, but on your law firm’s brandingyou’re your variety of lead sources. At the end of each year, the tune “This Time Next Year” comes to mind. In the musical Sunset Boulevard, the song relates the thoughts of a group of fledgling actors as they share…
From depositions and briefs to spreadsheets, word documents and letters—attorneys handle a wide variety of documents every day. As technology improves, law firms are able to amass larger and larger collections of data. Proper organization, storage and oversight is imperative, but document management is an ongoing issue at most firms. Even one misfiled document can…
In the 1950s and 1960s, the conventionally wise avoided suing a lawyer at almost any cost. Today, no such convention protects attorneys, or professionals in any field, from professional liability suits. No matter how well-prepared and well-documented your steps, an unhappy client may become a plaintiff against you. Should you find yourself in this unfortunate…
Webinars as a Strong Marketing Tool While many firms stick to tried-and-true marketing efforts, including a firm website, social marketing outreach and the occasional in-person seminar, there are also attorneys who are going further, harnessing the latest in online technology to connect with more potential clients. Those attorneys are hosting webinars. Webinars are essentially online…
The death of the paper business card is rumoured to be just around the corner. Realistically, that is unlikely, as it implies the whole world will only ever be using mobile devices. Not so. And, there is something tangible and personal about the ritual of exchanging business cards, it’s still one of the best face-to-face…
A busy lawyer usually wants the latest and most versatile applications for taking notes while on the go. Blogs covering various applications released for this niche have been hinting that Ever note’s Penultimate and Circus Ponies may be the next must-have applications. Our review of the apps finds that they do have helpful features for…
As a busy attorney, you likely both love and hate your email. When the day is too short to get everything done and you are facing a full inbox, something to clear it out and allow you to just deal with what you need to right away would be extremely helpful. The less time you…
If you are spending your time and money on things like advertising, networking, search marketing and social media to help you get more face time with potential clients, you need to have a solid lead intake process to ensure you do not lose people once they express an interest in your firm. Lead intake encompasses…
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