Management
Hosting and attending marketing events is a great way to increase your firm’s visibility and reach audiences that your more passive marketing methods may be missing. The scope of event marketing may be smaller than most forms of advertising, but the impression is much stronger. It puts a face and a voice on your firm’s…
With the heightened news cycle and the constant need by online and print media for content, the call for expert opinion, commentary and editorializing is at an all-time high. A media-savvy attorney can quickly get into the position of being the “go to” person on a number of legal issues, elevating his or her profile…
This month, we speak with John O. Cunningham about how to convince unwilling partners that they should invest in marketing for their firm. Attorneys are sometimes less eager to engage in marketing than other service professionals. This can be true even when one partner is on board with the idea, and others are resistant. “That’s…
The discipline of law firm marketing has been growing quickly, in part as a response to changing market realities and in part because as a niche, the field was wide open and relatively empty. Many self-proclaimed marketing gurus have rushed in to fill the space, and now firms can enlist the services of marketers and…
If your firm has decided to undertake a marketing project, you want the process to run as smoothly as possible. You want a plan that fits your firm’s needs and generates leads. Attorneys have a reputation for distrusting the whole concept of marketing. While this stereotype paints the entire profession with too wide a brush…
In recent years, the world of publishing has been transformed by the advent of electronic readers such as the Kindle, and the subsequent boom in e-book publishing. The appeal is obvious, for both writer and reader: removing the time and cost associated with publishing books in traditional form means that writers can connect with readers…
Organize and eliminate clutter, bring peace to your office. As law firms review their methods for increasing revenues and bringing in new cases, issues of productivity tend to garner a lot of attention. Completing tasks efficiently and without undue strain on one’s mental health is a constant battle for professionals of all stripes. But lawyers…
Attorneys who run their own firms know that excellent legal work must be combined with careful business practices in order for the firm to be successful. Satisfying clients and winning cases will not help you if your billing and bookkeeping are not in order. And it will be difficult to win cases if you miss…
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