Management
Increased competition and evolving client expectations are driving a shift in legal marketing. For some, the changes are a natural evolution in practice management & client communications. For others, the adjustment may be a rude awakening. The business of practicing law has been a hot topic all summer at state bar meetings and on legal…
Online press releases are one of the greatest tools for law firm marketing. Unlike traditional press releases, you will not be at the whim of a discriminating editor. Instead, your news is going directly to your target clientele. That means, you should write your news releases like a journalist and not a marketer. Nobody wants…
Podcasts have launched careers for comedians, turned amateur pundits into TV news anchors and broken down the exclusivity of the airwaves. They are powerful communication tools and powerful marketing tools. Podcasts are a powerful way to generate leads. They are also extremely underutilized by attorneys, which means you may possibly be the first lawyer in…
When building your social media presence, rule number one is to make sure you are branding your firm consistently across all networks. Look at your business card. Now look at your website. Do they look like they belong together? Do they look like they were designed with the same branding in mind, or do they…
What’s in a name? The question, immortalized by Shakespeare’s Juliet has myriad answers, especially when it comes to naming your law firm. As more attorneys have begun pursuing specialized practice niches, the traditional approach of stringing together the partners’ surnames has sometimes been sidestepped in favor of names that are inherently more evocative of the…
Want the latest in technology and office staffing without paying enormous bills to make it happen? We scoured the Internet and found some very attractive offerings to make your legal office life run more smoothly whether you choose to work from your office or remotely. You can have the advantages of an office without needing…
This month we talk to writer and creative expert Daedalus Howell about how attorneys can use creativity to their advantage in both their work and their marketing efforts. There has been much hype in recent years about the creative type – the right brained individuals destined to live a unique, unburdened lifestyle introducing great, new…
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