Management
Connecting with people is a huge component of your practice, whether it is in person, over the phone or — more importantly — over the web. One great way to do that is via podcasts. Whitney Hoffman is a podcasting veteran and says the medium lends a personal touch that cannot be achieved through writing.…
This month we talk to Steve Ratner, the Principal and CCO of Ivy Creative, a creative services agency that helps many types of businesses in their branding, promotion, marketing, and commercial production efforts. Steve has been honored with 14 Emmys, 6 Tellys, 8 PROMAX and BDA Awards, so he knows a thing or two about…
Outdoor advertising may be less flashy than television and not so cutting edge as online media, but it is still very relevant in today’s market. Through the turmoil of new technologies, outdoor advertising continues to hold its ground, serving as a powerful outlet for brand building. Billboards are the most commonly recognized form of outdoor…
Is your firm name and tagline communicating with clients and prospects the way you want it to? Will it be remembered? Many law firms want to be named after the lead partners in their company. Practicing law, after all, is all about the individual lawyers that uphold and defend a person or entity’s rights. But…
This month we talk to John Remsen Jr., a law firm marketing consultant who runs the Atlanta-based The Remsen Group about how firms are expanding in this market and using virtual offices to positively make an impact on their business’ bottom line. Office rent on average costs law firms 10 to 12 percent of their…
Prospects and clients want to know you understand them. Bombarding them with stock answers or over the top marketing can come across as tone deaf. Instead, make sure you are connecting with clients on an emotional level. When clients are researching for the perfect lawyer to represent them, they analyze your firm’s online content and…
There are lots of ways to get your law firm’s name out there in hopes of drumming up business. You still have the traditional methods of print, TV and radio ads, but your website, a blog and even a Twitter account can compel someone to find out more about your firm. One thing all of…
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