Management
Content creation is a team effort. Law firms often use the input of multiple attorneys, staff members, marketing companies and writers when producing content. When so many players are involved, it is important to ensure everyone is on the same page with strategy and goals. Consistency is key when developing content, whether it is the…
Smokeball, a legal practice management software, is designed with small law firms in mind, where attorneys might have to juggle multiple responsibilities regardless of their position in the firm. Smokeball, founded in 2010 and headquartered in Chicago, attempts to increase productivity and ease workload for small law firms that may have limited resources. Email management…
Podcasts for lawyers, while not a new idea, seem to be coming back into vogue. Some of the longest running podcasts, launched in 2004 and shortly thereafter, remain go-to staples for curious attorneys. Podcasting has not always been the communication tool of choice for attorneys but the last decade has seen some truly groundbreaking series…
Effective legal marketing depends on understanding how and why people make choices, but many common assumptions about this process are incorrect. To build a powerful marketing strategy, learn the science of decision making. Humans vs. Econs Economists are fond of a mythical creature known as homo economicus, or “economic man.” John Stuart Mill described is…
As a lawyer, you have many business development and managerial responsibilities to take care of, such as delegating duties to staff, checking and responding to emails, and communicating with your clients and team. These tasks are usually performed using multiple software programs or tools. Lawcus, a fully immersive legal case management software, relieves you of…
In May, the American Bar Association (ABA) updated a rule concerning the ethics of email and electronic communications between lawyers and their clients. There is some concern that the rule may not be entirely workable in the field where attorneys deal with various cases at once. The ABA’s Standing Committee on Ethics and Professional Responsibility…
Too many law firms have a random approach to marketing: resources are applied haphazardly toward advertising or website development, and everyone hopes the phone keeps ringing. This method is obviously flawed. In order to improve, you need to know what works and what does not, and that is only possible with a systematic approach. However,…
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying online can be an effective way to grow any practice. User generated content (UGC) is any type of content that is created by a company’s…
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