Management
The Internet is saturated with marketing content, and it is too easy for readers to tune out. When writing is bland and vague, or too sales-oriented, users will scroll or click past it. Compelling content hooks readers and then draws them in, imparting information they need while keeping them interested. When your law firm’s marketing…
E-Mail has become an essential tool in the business and legal worlds. After 30 plus years of e-mail use, I have received and endured e-mail messages of all types. Some are formal and others are lax and almost un-readable. Recently, it occurred to me that maybe what is needed are some basic rules of etiquette…
In a world driven by fast-paced communication, email has become an integral part of business correspondence. Not only is email a key way of communicating with colleagues and clients, it is also inherently tied to a firm’s identity. With so much time and energy spent on emails, there are a number of practices that every…
Is your firm looking for a way to increase brand recognition, create happier employees, and connect to the bench? Look outside your walls and into the community for opportunities to volunteer, especially activities that tie in to the legal community. Below are four ways that your firm can benefit from these types of activities as…
This year has been understatedly turbulent. Between Britain leaving the E.U., global terrorism, a toxic U.S. election cycle, and a cyber attack that disabled Twitter and a large chunk of the internet for half a day, few people will pine for the glory days of 2016. For search marketers, we had our own challenges. At…
Introducing two products designed specifically to help lawyers accomplish some of the more menial tasks they perform daily: Page Vault and Power PDF. Page Vault Webpage Capture Page Vault is an exciting product that addresses the growing need to produce images of webpages that are admissible in court. While the law tries to keep up…
“Show, don’t tell,” is a catchphrase commonly used to urge writers to craft material in ways that allow the reader to experience a story by immersing themselves in it. The concept has an important role to play in marketing when it comes to showing the target audience the benefits of a service or product versus…
Technology is changing the way lawyers work, and some degree of adaptation to these changes is now fundamental to maintaining a legal practice.
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