SEO
Google makes continuous adjustments to not only its search algorithm, but also its search results pages. It experiments with the position and number of ads, the display of local search results, social media posts and news items, among other features. Competition for coveted top spots in organic search results is increasing, and the number of…
One of the more interesting legal questions raised by digital technologies is this: Can the government compel a person to divulge the password to an encrypted computer without violating the Constitution’s protection against compelled self-incrimination? The question, which rarely arose a decade ago, is appearing with increasing frequency as full disk encryption becomes the default…
Blogs are a common feature on many law firm websites. Lawyers have various reasons for blogging, but one of the most common motivations is search engine optimization (SEO). Blogging can boost SEO by strengthening your law firm website’s position as a reliable source that answers your potential clients’ questions. Optimizing blog posts for search engines…
Online advertising is often criticized for failing to serve the needs of consumers. Articles, videos, banners and other ad content are designed to advance the objectives of the corporations that finance them, without any respect for user experience. Users have started to abandon videos due to pre-roll ads that are excessively long and uninteresting. Visitors…
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
People visit law firm websites on a variety of devices, the sizes of which range from a small smartwatch to a generously sized television monitor. In order to maximize user experience, websites need to be constructed to accommodate those broad ranges and ensure each interaction with the site as is easy as possible. Enter responsive…
People are increasingly using voice commands to interact with their mobile devices and virtual assistants. That includes prospective clients searching for an attorney, so should law firms adapt their marketing strategies to voice search? Voice search has grown exponentially since Apple introduced Siri for the iPhone in 2011. According to Google Trends, there were seven…
Frequently Asked Question (FAQ) pages are an integral part of a website, especially for attorneys and law firms. Just like any other part of a successful website, FAQ pages need to be optimized. To best do this, here are some quick tips for FAQ optimization. The most valuable piece of advice you can get from…
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