SEO
Relative to other professionals, attorneys may pride themselves on eschewing reviews and even advertising in favor of more traditional word of mouth, referrals and repeat business. They may tell themselves that their client base is too savvy to rely on the opinions of strangers when making such an important decision. However, it would be a…
Search engine optimization (SEO) is usually associated with optimizing written content. However, it also refers to the expansion of a website’s search traffic by optimizing videos and images. Optimizing your images provides your website with another opportunity to be found by way of an image search, and a logo and graphics can be equally as…
Whether your law firm is just starting or you are part of a well established firm, conversion rates are crucial. Maximizing conversion rates is pivotal to gaining new leads for any law firm. The best way to ensure that conversion rates are high is to test different options. There are multiple ways businesses can improve…
One reason online marketing can be so effective for law firms is the amount of data that is available about how prospective clients come into contact with the firm. Nearly every online interaction generates information that is easily measured, but to determine the best return on investment, law firms need to zero in on the…
It is difficult for your law firm to stand out on its own. Law firms typically do not have the luxury of brand power afforded to members of other industries. With the exception of high-profile cases or word-of-mouth, prospective clients do not usually remember a specific law firm, nor can they point to one immediately…
Not all content marketing tools are created equal. While some deliver what they promise, others are not worth the time and energy. Here is a review of five commonly used online tools and their effectiveness for generating ideas and improving content.
One of the most audacious proposals of President Trump during his campaign was his plan to build a wall along the southern border and have Mexico finance its construction. Amidst all the commotion during Trump’s initial months in office, the border wall has not attracted nearly as much scrutiny as have other issues.
Conversion rate optimization, or CRO, is a process by which you enhance your visitors’ website experience to convert more leads. CRO is an extensive practice that consists of a variety of skills, including copywriting, design and analytics. Your ability to compose persuasive copy has a significant effect on conversion rates. Layout also has such an…
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