SEO
Google Fred appears to be an iteration of Google Panda, with an added emphasis on advertisements. Google makes changes to its search algorithm frequently, as many as six hundred times annually. Some have minimal impact that do not warrant any changes in a firm’s SEO efforts, while others have such an effect that search marketers…
More and more digital marketers are recognizing the value of user generated content as part of their overall marketing strategies. Paying attention to what past and potential clients are saying online can be an effective way to grow any practice. User generated content (UGC) is any type of content that is created by a company’s…
On March 23, 2017, two competing personal injury lawyers Scott W. Schiff and Kevin F. Kurgis joined forces to sue a marketing company that was buying their names as keywords in Adwords. The complaint (Schiff et al v. Exclusive Legal Marketing, Inc. et al) was filed in U.S. District Court of Southern Ohio claiming that…
In some keyword searches on Google, the local pack is no longer at the top of the search engine results page. You have probably become accustomed to seeing a map at the top of Google’s search results page when searching for a local business. In results, the map comes first, followed by what is known…
Google facilitates 3.5 billion searches a day and 1.2 trillion searches a year worldwide. The answers are out there, the hurdle is how to best present it to consumers. Google’s solutions to this is relevance and site authority. From the Renaissance to the Industrial Revolution to the Digital Age, we have categorized periods of time…
What is happening in search? Here is the scoop on SEO, blogging and mobile statistics for 2016. SEO 1. Organic listings are your friend Of the links searchers click on, 70 percent are organic results – Search Engine Journal 2. Get to know long-tail keywords Long searches rule: 50 percent of all search queries are…
Online reviews are an important part of a law firm’s marketing strategy. But attorneys may be reluctant to ask for reviews out of fear that these critiques will not reflect the message the firm wants to convey. While you cannot control what clients write, it is imperative that your firm take an active role in…
This year has been understatedly turbulent. Between Britain leaving the E.U., global terrorism, a toxic U.S. election cycle, and a cyber attack that disabled Twitter and a large chunk of the internet for half a day, few people will pine for the glory days of 2016. For search marketers, we had our own challenges. At…
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