SEO

How Powerful Law Firms Write Effective Web Content

 

When your firm is creating website content, you want to make sure it will be read, understood and acted upon by the right people. Creating website copy is different from writing for print publications. There are some best practices that attorneys can use to fully engage their readers. The Nielsen Norman Group, a prominent consulting…

Should Your Law Firm’s Website Allow Comments and Questions?

  

Should a law firm allow public comments on its website? Should attorneys answer questions from users? An attorney’s instinctual answer may be No. Attorneys answering questions from the public raises issues of potential malpractice liability, and website comment sections are notorious for attracting a low form of discourse. Law firms are also likely to want…

Google Penguin 4

Google Penguin 4.0 Is On the Horizon: Will it impact your law firm?

What is Google Penguin and why is it feared by many? A blizzard is upon us, and as it waddles its feet it threatens to lay waste to all the endeavors search engine specialists have been adopting for many years. Google Penguin is a Google Search algorithm update. It was unveiled on April 24, 2012…

The Latest Reports of SEO’s Death Are Greatly Exaggerated

Since 1997, bloggers, “experts” and internet pundits have been declaring that SEO (search engine optimization) is dead.

Google Search Console’s Reported Clicks Contradicts Analytics Data

When it comes to gauging your website’s performance, Google Search Console is more of a pointing finger than a compass. Google Search Console (formerly Webmaster Tools) has provided a lot of valuable data to search engine marketers. After Google encrypted searches and no longer passed keyword referral data, many professionals and do-it-yourselfers alike looked to…

How to Optimize Your Law Firm’s Website for Voice Search

 

According to Google CEO Sundar Pichai, 20 percent of the searches on Android and Google’s app are voice searches.

Downward Chart

Google’s Latest Outbound Link Penalty, Devaluing of Media Sites, and How it Affects Your Law Firm’s Website

Even if your website was not directly issued a manual action for outbound links, it may feel the aftershocks of Google’s two most recent events.

The Latest Google Page Quality Evaluation Guidelines – A Must Read for Every Lawyer

 

In November, 2015, Google released its Search Quality Evaluator Guidelines to the public in their entirety. Web developers sat up and took notice.

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