SEO
Information gathered through inbound calls, contact forms, surveys, testimonials and data collected by Chatbots can be helpful to law firms. This information can help enhance a firm’s marketing campaigns, and it can also be used to improve search engine optimization (SEO) efforts. Cooperation and collaboration between the groups performing these functions can result in more…
Micro-content is any short content that provides stand-alone information. Micro-content is an easily scannable, small element that quickly distills the larger message of a web page or article. Law firms can use micro-content deliberately to speak instantly and directly to potential clients. Micro-content can be any piece of short media, like a headline, a single…
People searching for information online will often formulate their Google queries in questions. In most instances, the search results would return a pages with the information answering the question. However, the search results can also return a section called “People also ask.” The “People also ask” section provides related questions to the search query. Reading…
Typically the first thing a law firm partner or marketing manager does when they detect a negative SEO campaign affecting their website is panic. Rightly so, as it can cause a number of unwelcome problems. However, with a good plan in place, there is a way to turn things around. Detecting a negative SEO campaign…
Many law firms already have or are planning on venturing out to YouTube. Simply having uploaded videos to this platform is not enough. While YouTube can be a bit complex, getting the exposure you need and want for your firm is the prize. Exposure translates into increased traffic. However, to fully utilize YouTube to its…
If a law firm has an extensive website consisting of multiple pages, like a blog, many FAQs, attorney biographies and numerous practice area pages, it is critical to know if the site is performing in a manner that converts clients. You and your firm work hard to get your message out there to those that…
The value of podcast transcripts lies in more than just one reason, hearing it correctly as it was said. Like the famous misheard lyrics of Jefferson Starship: “We built this city on sausage rolls,” which is really “We built this city on rock and roll.” Or the badly garbled “A year has passed since I…
When search engine optimization (SEO) companies mention keywords and research in the same sentence, a lot of eye rolls happen. Everyone knows how difficult it is to find the right keywords, right? There is this guideline and that guideline. Higher ranking numbers. Lower ranking numbers. Long-tail keywords, niche keywords, competitive keywords and – then there…
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