Social
Online marketing is social. How influential is your firm? Times are a changing: online marketing is no longer just about how well a website is optimized to encapsulate focused keywords. It is now also about how well a website is positioned for global search engine optimization and how it communicates with social media. Over the…
If your firm does not have blog, now is the time to get one – either on your company’s website or off-site. The numbers on the Internet’s marketing viability are clear: people are following blog feeds on websites like Tumblr and WordPress. Of those two, Tumblr’s ratings are hastily increasing. What is the difference between…
A newsletter published to promote a law firm can be an excellent way to keep a firm’s name in front of its clients and come across as experts to those who need legal help. But it is not an easy task to write a newsletter that will actually catch the eye of clients and get…
How important is Twitter? Kevin O’Keefe put it this way in one of his blog posts: “In addition to Twitter possibly being the single biggest personal branding tool since the television, Twitter provides lawyers a powerful information network and relationship building tool.” That’s a powerful statement — but it’s one that is on the mark.…
Your firm runs a high risk of missing out on the mobile wave of the future that carries with it trillions of potential clients if you are not using social media to get your message out. Believe it or not, one form of social media will help potential clients get a feel for your firm…
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