Social
Having a must-read blog on your law firm’s website is key to showing you are an expert in your field, thought leader, and most importantly, convert readers into clients. Writing high quality content is the first step to getting more traffic to your blog. Content should give readers ways to take action on their concerns…
Throughout history, getting more customers has always been about being first in line. That is why ACME sold so many gadgets to Wile E. Coyote and it’s why no company ever named itself ZZZ Appliance Repair. In the age of search engines, the alphabet is largely irrelevant. An entire industry has devoted itself to helping…
Solo lawyers and those in big firms have more competition than ever for their services and expertise. Allegiances to firms are fading as businesses and individuals are looking for the best value for their money. Not only are people looking for the best fees, but they want the highest level of expertise they can get.…
Connecting with people is a huge component of your practice, whether it is in person, over the phone or — more importantly — over the web. One great way to do that is via podcasts. Whitney Hoffman is a podcasting veteran and says the medium lends a personal touch that cannot be achieved through writing.…
Goal: Create a Google+ Page, a place where businesses can add their own content so clients, colleagues and the media can connect with a law firm. If you want another way to attract potential clients, then Google+ might be just the ticket. The more technology there is at your disposal to market a law firm,…
Most lawyers are apparently failing to harness the full potential of LinkedIn. “When I look at lawyer profiles, one in five has a good profile,” says lawyer and social media expert Adrian Dayton. “Half don’t even have a picture…the vast majority are missing a summary: Who are you and why are you so good at…
The skill to network socially is an important part of your marketing campaigns, and sites such as Twitter can be simple and free ways to promote your business. Twitter is a fast and effective way to promote any and all of your law firm’s events, seminars, and webinars. The better you are at networking, the…
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