Social
Often, law firms prefer to play it safe with their online marketing strategy for fear of scaring off potential clients. This is reflected in the language law firms use on their websites, as well as the topics of the blog posts. However, if there is one thing that gets people talking, especially in today’s high-conflict…
As an active law firm that wants to keep potential and existing customers in the pipeline, will likely spend marketing dollars on Facebook advertising. This social platform is easy to use with millions of users. However, in 2020, Facebook is not the only social media platform law firms should be focusing on. Facebook and some…
Most law firms do not use Instagram, and some of the firms that use Instagram do not do so effectively. According to 2019 statistics, Instagram has a billion monthly active users and 500 million daily users. Law firms can use this social media tool to gain an advantage over its competition. Law firms can build…
Like any other business, the law business is competitive. A law firm will gain some clients from client referrals. Advertising can be effective, but it is expensive. More and more, law firms turn to social media to reach potential clients. Many law firms use Twitter and Twitter hashtags to promote the firm. A review of…
After the Cambridge Analytica scandal that opened the nation’s eyes to data privacy and put into perspective the power social media platforms can have in influencing a presidential election, Facebook had to make drastic changes to how its political ads were created and distributed. Facebook updated its advertising policy to reflect an updated stance on…
Many law firms have a presence across major platforms like Facebook and LinkedIn. However, they struggle to figure out how to harness the power of social media to grow their practice. Creating shareable, interesting content is only half the battle. The challenge lies in convincing readers to actually share it. One way law firms can…
When law firms use social media, they should do so purposefully. It is important for law firms to choose the best platforms, rather than posting everywhere. Large and small firms must speak with one voice and have a consistent visual style. Attorneys responsible for posting must understand the firm’s goals. And firms must always be…
Many lawyers shudder at the prospect of building a big social media presence. They are convinced their brand will devolve into memes and cat videos if they sign up for social media. But the potential benefits of using social media are too great to ignore. Almost everyone can now be reached through a social media…
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