Social
Once your social media profiles are up and running, you need to consistently inform and educate your audience. Consistent, well-conceived updates will make all the difference when it comes to using social media successfully. Although you want to be receptive to breaking legal news and last-minute issues that are of interest to your communities, you…
Three months ago, we talked briefly about how YouTube’s One Channel can help with law firm marketing. Creating YouTube videos is a great way to increase your firm’s online presence, and the new One Channel format optimizes your videos and your channel for mobile devices as well as computer screens. Now we will take a…
Yahoo recently purchased Tumblr for $1.1 billion, leading some to wonder whether the acquisition was a smart business move, and others to ask, “What is Tumblr?” In fact, the blogging platform and social networking website, known for its popularity with young people, should not be ignored by legal marketers. One purpose of Tumblr is to…
Alternatives to traditional Internet searches are adding another dimension to the way people find services online. While Google is by far still the largest force in the online search market (claiming over 80 percent of search traffic, according to karmasnack.com), websites and mobile apps like Foursquare and Yelp now make it possible to find highly…
You’ve established yourself on Facebook, Google+, and LinkedIn. Now what? Your firm’s reputation starts with creating valuable online content for your profile, leaving you responsible for the overall tone of the discussion. Groups and communities build a different type of connection by inviting user generated content. What are groups and do I need one? Your…
Law firms need to participate in electronic social media in order to reach potential clients. The massive popularity of these networking tools means that millions of potential clients are using such forums to make connections and talk about what is important to them. Having an authentic voice helps you connect and build relationships. When these…
Last year, Google launched an integration of its own social network – Google+ — with the integration of its search engine, Search Plus Your World. The combination of both search function and social networking promised to create major marketing shortcuts and allow business owners to tailor those search results for the public. The push was…
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