Social

How to use Pinterest to Your Advantage

Throughout 2010 and 2011, Pinterest maintained a relatively small user base. In 2012, however, the picture board social network saw an impressive spike in user registrations, reaching near Facebook numbers. When people surf the Internet with the “Pin It” button installed on their browsers (a common practice amongst Pinterest users), they can simply click the…

If Your Firm is Investing in Social Media, Here’s How You Can Streamline the Process

 

Social media monitoring can be helpful, but it’s also expensive. Applications generally come with a monthly per user fee, and many charge additionally for in-depth statistics, custom reporting, or management of more than a set number of social network profiles. Costs easily accumulate quickly. Because of this reality, it is important to have a clear…

Visual Social Media is Key to Instant Recognition

Most of us are familiar with the saying: “A picture is worth a thousand words.” That is still applicable today, and even more so when it comes to marketing your law firm. With all the attention surrounding Google Penguin and the importance of content marketing, it is easy for graphics and pictures to get lost…

Viral Content: How To Make Your Material Buzz

When your content goes viral, it helps confirm your credibility as a trusted authority and go-to resource while building valuable links to your website. You’ve heard of videos “going viral,” driving an astounding amount of traffic to a website or bringing unprecedented attention to a brand. Viral content – a feature article, blog post, or…

Happy Birthday BLF! Thirteen Feels Pretty Lucky

 

Last month, we celebrated our twelfth issue of the Bigger Law Firm magazine. With our staff split between Florida and California and Google Hangout not yet supporting champagne, we celebrated this milestone by simply working on this, our thirteenth issue. The magazine was an idea that I first had in 2006. It was called, “Your…

Microblog to get Buzz: Use the Popularity of Sites Like Tumblr to Help Increase Your Reach

 

In the world of search engine optimization, there is a golden rule: “Content Is King.” If you wish to bring more traffic to your law firm’s website (as you most likely do), you should understand this golden rule and how it fits into the bigger picture with press releases, social media, article distribution, blogging and…

Ethics and Social Media

Attorneys can use new media ethically to expand their marketing and firm building efforts. There are two extremes of thought among attorneys when in comes to law firm marketing. On one side are those who believe that all marketing is useless and that an attorney’s time should be spent exclusively on client service. On the…

Ask an Expert: When it Comes to Social Media, Authenticity Pays

This month, we talk to James G. Fausone about his firm’s social media engagement strategy. Fausone is a veterans’ disability attorney and founder of Legal Help for Veterans, PLLC, based in Michigan. Legal Help For Veterans concentrates only on veterans’ disability claims, and their staff is comprised of attorneys who are former military service members.…

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