Tech
Email marketing is a great way to build a relationship with your target audience and convince prospective clients that you can be trusted. The average person has countless emails jostling for attention in a crowded inbox each day. As a result, lawyers need to develop a strategy that ensures their emails do not get lost…
I do not have special powers or privileged access to Google listings, just a commitment to ensure that spammers cannot rank higher than their honest competitors in local results. If you have searched in your local market to see your ranking, you have probably come across a competitor stuffing keywords into its title and being…
Whether law firms are prepared or not, blockchain technology is veering its way through the modern legal field. By liberating users of privacy concerns, extra fees and further paperwork, blockchain is going to be relied upon as its adoption becomes more accepted. This change has already heightened the externalities of larger firms with higher budgets…
Chatbots are a promising advancement in artificial intelligence (AI), and law firms should not leave themselves out. This new form of AI has snuck up on the internet the past few years, now heading forward at full force in 2018 to change the flow and structure of various roles in the legal world. Working with…
Google is responsible for 3.5 billion searches per day, over a billion active Android devices and an ad network that reaches 90 percent of the users online. If you are a regular user of technology and wanted to quit using Google altogether, you would have a difficult time trying to do so. Alphabet soup It…
Bounce rate is often misunderstood. Most website owners aspire to lower bounce rates. This may not always be the best strategy. A bounce occurs when a user visits only one page on a website. The bounce rate is the number of bounces, or single-page sessions, divided by all sessions. That is Google’s official definition. A…
Emergent online technologies often make new millionaires out of early adopters and threaten to fundamentally disrupt long-stable industries. This is nothing new. But one truly 21st-century technology is going beyond the ordinary to fuel black markets, protect financial and physical assets and eliminate middlemen in any number of industries. The most important technology since the…
Although the legal industry tends not to be an early adopter of disruptive technologies, the ways in which the internet can help you manage and grow your practice are innumerable. No one has time to explore them all, so how can you get a good return on a modest investment of your time? Read on…
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