SPONSORED CONTENT
Custom Legal Marketing Wins Telly Award for Schema for Lawyers Video Series
[[{"value":"
San Francisco, California – Law firm marketing company, Custom Legal Marketing, is honored to win a Telly Award for its video series “Schema for Lawyers.” The series, which focuses on helping law firms use schema markups to boost their SEO performance, is recognized for its originality and helpful insights in the legal marketing field.
The Telly Awards are given to outstanding video and television content across various screens. The award to Custom Legal Marketing acknowledges the firm’s work in providing educational content to legal professionals. The Bronze Telly Award was awarded to Custom Legal Marketing under the Instructional Social Video category.
The “Schema for Lawyers” series aims to break down the complex subject of schema markup into more approachable segments, offering law firms knowledge on how to improve their online visibility and search engine performance. The series addresses various aspects, from introductory information about schema markup to more advanced tactics specific to the legal sector.
While Google supports over 30 structured data types, Custom Legal Marketing co-founder, Jason Bland narrowed the focus of the series to schema markups that could benefit attorneys.
“Schemas are important and often underutilized by law firms even though they are incredibly easy to configure. I wanted to introduce firms and their marketing directors to the concept and show them how schema markups can help Google do a better job of organically promoting your content,” said Bland.
By winning the Telly Award, Custom Legal Marketing’s efforts in making technical SEO knowledge accessible to lawyers and their marketing teams are honored. The award is also added to a growing list of awards earned by the CLM Studio team. Custom Legal Marketing built a video and podcast studio in San Francisco in 2022.
Custom Legal Marketing’s Telly Award-winning video series sets a precedent for educational content in the realm of legal marketing, underlining the importance of advanced digital strategies in the current legal market.
The Telly Awards, established in 1979, are considered one of the premier awards honoring excellence in video and television across all screens. Entrants are judged by a group of over 200 industry experts and professionals, including advertising agencies, television stations, production companies, and networks, all of whom bring their expertise to the evaluation process. The awards celebrate a wide range of productions, from local and regional commercials to direct-to-consumer streaming content to social video and branded content. Being recognized with a Telly Award is a significant achievement that reflects a high standard of excellence in video production and storytelling.
The full Video Schema for Lawyers series can viewed here, or on YouTube. There are currently multiple features in production from CLM Studio that will be released later in the month.
Custom Legal Marketing is a law firm SEO and digital marketing agency for lawyers. Since 2005, CLM has been helping law firms get more cases through award-winning designs and search engine marketing.
Custom Legal Marketing
1111 Kearny Street
San Francisco, CA 94133
800-789-6451
jbland@clegal.us
https://www.customlegalmarketing.com/
Press Contact : Jason Bland
Distributed by Law Firm Newswire"}]]
This story is published through a partnership with Law Firm Newswire. The editorial staff of Bigger Law Firm Magazine did not contribute to this article. The views expressed are solely those of the source of the news release and do not reflect the views of Law Firm Newswire or Bigger Law Firm Magazine. Questions related to this story should be directed to the media contact referenced in the article.
LATEST STORIES
MORE STORIES
Lawyers in New York Used ChatGPT and Now Face Possible Sanctions
Several lawyers are under scrutiny and face potential sanctions after utilizing OpenAI’s advanced language model, ChatGPT, for the drafting of legal documents submitted in a New York federal court. The attention surrounding this matter stems from the erroneous citation of non-existent or irrelevant cases by ChatGPT. The adoption of AI in legal practice is not…
Google has Changed their Mind About AI Generated Content
Their change in terms essentially amounts to, “Yes, you can use AI tools to help create quality content but it had better be good.”
What Makes a Great Law Firm Marketing Director?
In an ever-changing legal landscape, an exceptional Law Firm Marketing Director stays ahead of the curve. They adopt a visionary perspective to navigate through intricate legal landscapes and drive the firm’s marketing initiatives. This involves identifying market trends, predicting client needs, and planning innovative marketing strategies to secure a competitive edge.